BIOGRAPHICAL SUMMARY ON MARCO LI MANDRI,
PRESIDENT, NEW CITY AMERICA, INC. – MAY 2010

Marco Li Mandri has been involved in business district revitalization efforts since 1988. As a former President of a (BID), Marco entered the Business Improvement District arena as a stakeholder first, and later as a professional consultant. In 1992, Marco formed the Marco Group, a business dedicated to the formation and administration of Business Improvements Districts in Southern California. In 1997, the Marco Group evolved into New City America, Inc. and established itself as the premier company dedicated to business district revitalization throughout the country.

Since 1996, New City America has established 55 BIDs and Community Benefit Districts. New City America is currently under contract to manage or form 20 districts in the cities of San Francisco, Oakland, Los Angeles, San Diego, Berkeley, San Jose, Wheatridge Colorado as well as Pittsburgh Pennsylvania, Bethlehem Pennsylvania, Baltimore Maryland and multiple contracts pending on the east coast.

New City America has established the first assessment district in any Little Italy or Italian district, in North America (San Diego), the first in any Chinatown in North America, (Los Angeles) the first Korean American business district in North America (Oakland); and the first ecumenically based district in North America, (Los Angeles). We have created at least 4 districts in primarily Latino business districts and completed the formation process with bilingual newsletters. In 2002, New City America formed the first predominantly African America PBID in the state of California, (Leimert Part Village/Crenshaw in Los Angeles) and later the Fillmore Jazz District in San Francisco. New City America’s work has included running multi-lingual campaigns in Spanish, Chinese, Japanese, Korean and Vietnamese; no other business district revitalization company in North America can make such a claim.

In addition, New City America formed the first Gay and Lesbian Community Benefit District in North America by successfully creating the Castro/Upper Market CBD in San Francisco in the summer of 2005.

Marco has been interviewed numerous times by major network television affiliates in San Diego, as well as the following newspapers:

Marco is frequently called upon to discuss business district revitalization efforts with the local NPR affiliate in San Diego - KPBS public radio, Public Radio in Los Angeles and KPFK in the Bay Area. Marco has been interviewed by National Public Radio/Washington, KCBS in San Francisco and appears frequently on all major TV news channels in San Diego.

Marco has spoken at national conferences including panel presentations at the National League of Cities, the Destination Marketing International Association, the National Main Street Annual Conferences, the International Downtown Association, National LISC Urban Forum, the International Economic Development Council, the California Downtown Association and the California League of Cities.

For more information on the many services offered to cities, City Redevelopment Agencies, BIDs, Community Benefit Districts, property owners associations, or district management corporations, please call (888) 356-2726. We can also be reached by e-mail at mail@newcityamerica.com or at our website: www.newcityamerica.com.

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