New City America

New City America has thorough knowledge of the following as they relate to Business Improvement Districts, Tourism Improvement Districts, Neighborhood Improvement Districts, Special Service Areas and Community Benefit Districts, having formed 61 districts in the United States since 1995:

Familiar with all aspects of organizing a drive to create Business Improvement Districts and Community Benefit Districts, as well as operating a dynamic business association including, but not limited to organizing, marketing, business promotion, community relations, organizational development, crime prevention programs, budget development and personnel relations.

Special skills in devising financing mechanisms that sustain Destination Management Organizations and Visitors Bureaus in light of drastic cutbacks in public support for their activities. New City America is a recognized national leader in the creation of these new

“Tourism Improvement Districts”.

Special skills in devising cost effective public spaces in the public rights of way, coupled with assessment districts which provide funding to maintain those spaces;

New City America has formed the largest district ever formed in the US. In December 2008, the San Francisco Board of Supervisors adopted the San Francisco Tourism Improvement District, an initiative of the San Francisco Convention and Visitors Bureau and established by New City America. The first year revenues of the SF TID are estimated to be $27,000,000 in 2009

New City America is the only company in the country to have carried out assessment district campaigns in many languages. New City America literature has been translated into Spanish, Vietnamese, Japanese, Chinese and Korean, to facilitate the work of the contracts.

New City America President Marco Li Mandri has been a guest speaker, panelist or moderator for the following national organizations: International Downtown Association, National Main Street Trust, Destination Marketing International Association, Illinois Main Street, Pennsylvania Downtown Center, National League of Cities, California League of Cities, California Main Street Center, California Downtown Association and has been a guest writer for the Downtown Idea Exchange.

Special skills in developing the significant arts and cultural district in the Little Italy district of Downtown San Diego;

Special skills in adapting to various business communities' needs through developing strategies to organize in historic, ethnic, arts and culture, institutional, transit-oriented, blighted, rural or urban as well as exclusive commercial districts.

New City America is the only consulting group nationwide, which specializes in assessment district formation, development and assessment district administration, thus having full experience on pre-formation as well as district management skills.

New City America has excelled in writing local legislation to accommodate special needs of property based maintenance districts. New City America authored the ordinance allowing greater flexibility in establishing property assessment districts that has been adopted by the cities of San Diego, Oakland, Los Angeles, San Jose, Richmond, Alameda, Berkeley, and San Francisco. The new ordinances conform to provisions of Proposition 218 as well as provide features more receptive to property owners relative to current statewide legislation. The new ordinance is modeled after state of New York, New Jersey and Maryland state laws.

SUMMARY OF EXPERIENCE

Since 1996, Marco Li Mandri and New City America have worked for and advised the following groups in the formation of 59 special assessment districts, BIDs, Tourism Improvement Districts, Neighborhood Improvement Districts, Special Service Areas or Community Benefit Districts.

Since 1995, New City America has worked for and advised the following groups in the successful formation of special assessment districts.

LOS ANGELES BASIN BID FORMATIONS AND INVESTIGATIONS – CALIFORNIA

Avenue of Arts and Design BID Formation- City of West Hollywood/1995

Chinatown BID Formation, Expansion and Renewal - Los Angeles/2000, 2008, 2010;
(NOTE) This was the first BID formed in any Chinese American business district in the United States;

Encino BID Formation -Los Angeles/2000

Lincoln Heights Industrial Zone BID Formation and Renewal - Los Angeles/2000, 2011

Leimert Park Village BID Formation -Los Angeles/2002
(NOTE) This is the premier African American business district in Los Angeles today

Lincoln Heights Business District BID Formation – Los Angeles/1997

Lincoln Heights, North Broadway Community Benefit District Formation/2008

Highland Park BID Formation – Los Angeles/2001

Byzantine Latino Quarter BID Formation – Los Angeles/2003
(NOTE) This was the first ecumenically driven and led BID in the country, where the major property owners are religious institutions that pay annual assessments;

Chatsworth BID Formation– Los Angeles/1999

Brentwood BID Formation – Los Angeles/2002

Helms Bakery BID Investigation – Los Angeles/2006
(NOTE) This district was approved overwhelmingly by a vote of the property owners and not adopted due to the actions of a transitional City Council person from that district)

Woodland Hills BID Investigation – Los Angeles/2006

Historic Core BID Formation, Downtown Los Angeles/2003

Historic Downtown Los Angeles BID Formation/2008

Reseda BID Formation – Los Angeles/2002

South Park Community Benefit District Formation – Los Angeles/2007

MacArthur Park CBD Investigation – Los Angeles/2007
(NOTE) Set for formation in 2011-12
VENTURA COUNTY BID FORMATIONS AND INVESTIGATIONS - CALIFORNIA

Thousand Oaks Boulevard BID Formation- Thousand Oaks/2006

Thousand Oaks Boulevard BID Renewal – Thousand Oaks/2010

Ventura Downtown BID Investigation – Ventura/2004
SAN FRANCISCO BAY AREA BID AND CBD FORMATIONS:

San Francisco Tourism Improvement District Formation – San Francisco/2008
(NOTE) This is the largest single district ever formed in the US, totaling $27,000,000 annually in hotel assessments.

Fisherman’s Wharf Community Benefit District (CBD) Formation – San Francisco/2005

Noe Valley CBD Formation – San Francisco/2005

Castro/Upper Market CBD Formation – San Francisco/2005
(NOTE) This was the first BID formed in any Gay/Lesbian/Bi-sexual/Transgender district in North America

Tenderloin/North of Market CBD Formation – San Francisco/2005
(NOTE) This community is more impacted by homeless issues than any other district the state of California

Fillmore Jazz District CBD Formation – San Francisco/2006

JapanTown CBD Investigation – San Francisco/2007

Central Market Street CBD Formation – San Francisco/2006

North Beach/Broadway CBD Investigation – San Francisco (currently underway)

Portside CBD Formation – San Francisco/2006

Yerba Buena Gardens CBD Formation/2008

Downtown Oakland CBD Formation and Management – Oakland/2008 - present

Lake Merritt-Uptown CBD Formation and Management – Oakland 2008 - present

Koreatown Northgate CBD Formation – Oakland/2007
(NOTE) This was the first Korean American business district BID formed in North America

Rockridge Business Improvement District Formation (BID) – Oakland/2000

Montclair BID Formation – Oakland/2001

Lakeshore BID formation – Oakland/2002

Temescal-Telegraph BID Formation – Oakland 2004

Laurel BID Formation – Oakland/2005

Fruitvale BID Formation –Oakland/2006

North Shattuck Avenue “Gourmet Ghetto” BID Formation and Renewal – Berkeley/2001 and 2011

West Berkeley BID Investigation – Berkeley/2008

Downtown Berkeley Property BID Consulting – Berkeley/2009

Willow Glen CBD Formation – San Jose/2008

W. San Carlos CBD Investigation – San Jose/2010

Webster Avenue BID Investigation – Alameda/2007

Downtown Redwood City CBD Investigation – Redwood City/2007, 2010
CENTRAL VALLEY/IMPERIAL VALLEY CBD FORMATIONS AND INVESTIGATIONS - CALIFORNIA

Downtown Tracy CBD Formation and District Management Consulting – Tracy/2009 - present

Downtown El Centro BID Formation – El Centro/2002

Downtown El Centro, Main Street Business Plan – El Centro/2010
ORANGE COUNTY TOURISM IMPROVEMENT DISTRICT FORMATIONS – CALIFORNIA

Anaheim Tourism Improvement District Formation – Anaheim/2010
(NOTE) The Anaheim Tourism Improvement District is a unique TID in that the Visitor and Convention Bureau has the contract to administer over 10 million dollars annually from both the Anaheim and Garden Grove TIDs

Garden Grove Tourism Improvement District Formation – Garden Grove/2010
SAN DIEGO COUNTY BID AND CBD FORMATION AND INVESTIGATION, DISTRICT MANAGEMENT AND CONCEPTUAL PLANS:

Little Italy BID Formation – San Diego/1996 - present
(NOTE) San Diego’s Little Italy was the first Italian American business district in North America to operate with a Business Improvement District and Community Benefit District in place. The "Little Italy" business district on India Street in San Diego is the premier functioning historical neighborhood commercial district in Downtown San Diego. It was the point of entry for Italian immigrants in San Diego and to the international tuna fishing industry. The Little Italy Association is a successful 501(c)(3) tax-exempt corporation which administers various revenue streams and assessment districts to improve the Little Italy neighborhood. The district has been managed by New City America staff since the adoption of the small BID in 1996.

Little Italy Community Benefit District Formation (Property Assessment District) and District Management - San Diego/2000 and 2004 to present

Downtown San Diego BID Renewal Overview and Report to the Downtown San Diego Partnership – San Diego/2004

Central Commercial Community Benefit District Formation and District Management - San Diego/2000 - 2007

Central Commercial Town Center Plan and Proposal for new Cesar Chavez Plaza – San Diego - 2008

Diamond BID Formation -San Diego/1996
(NOTE) The Diamond BID was the first predominantly African American BID formed in the state of California

San Ysidro BID Formation - San Diego/1998

North Bay BID Formation -San Diego/2000

North Bay CBD Investigation – San Diego/2003

North Bay Conceptual Plan – San Diego/2003
(NOTE) This comprehensive conceptual plan lays out a proposed landscape plan, architectural style, public space plan, gateway sign plan and re-made the street grid for this area of San Diego that is currently the home to the San Diego Sports Arena.

College Heights CBD Formation -San Diego/2004

College Area BID Formation – San Diego/1996;

Point Loma BID Investigation – San Diego/2004

Old Town BID Management – San Diego/1996 – 1998

Pacific Beach BID Management – San Diego/1996 – 1998

Downtown National City BID Formation – National City/2004

City of Imperial Beach BID Formation – Imperial Beach/1996

Downtown El Cajon BID Formation – El Cajon/2006

Mile of Cars BID Formation - National City/2001
(NOTE) This BID formation is extremely unique in that 16 car deals voted to assess themselves based upon reported sales tax figures to fund a TV marketing program that promotes the district as a whole to San Diego County

Auto Park Way BID Formation - Chula Vista/2009

Del Mar BID Investigation – Del Mar/1998

Solana Beach BID Investigation – Solana Beach/2003

Oceanside BID Investigation – Oceanside/2007

Coronado BID Investigation – Coronado/1996

Coronado Tourism Improvement District Report to the Coronado City Council – Coronado/2010
PENNSYLVANIA COMMUNITY BENEFIT DISTRICT INVESTIGATION AND FORMATION (NEW CITY AMERICA EAST)

Southside Bethlehem CBD Investigation – Bethlehem/2009 - 2011

Historic Downtown Bethlehem CBD Investigation – Bethlehem/2009 – 2001

East Liberty, Pittsburgh Neighborhood Improvement District Investigation/2006 – present

Downtown Easton CBD Investigation – Easton/2009 - 2011
CHICAGO, ILLINOIS SPECIAL SERVICE AREA (SSA) CONSULTATION:

Taylor Street (Little Italy) SSA Consulting – Chicago/2005

BOMA, presentation on new Chicago Community Benefit District and Loop District Management Corporation – Chicago/2007
SEATTLE, WASHINGTON TOURISM IMPROVEMENT DISTRICT

Greater Seattle TID investigation – Seattle/2010
PHOENIX, ARIZONA TOURISM IMPROVEMENT DISTRICT

Greater Phoenix/Maricopa County TID Investigation – Phoenix/2010
BALTIMORE, MARYLAND TOURISM IMPROVEMENT DISTRICT

Greater Baltimore TID Investigation – Baltimore/2009
ST. LOUIS, MISSOURI TOURISM IMPROVEMENT DISTRICT

Greater St. Louis TID Investigation – St. Louis/2010
COLORADO

City of Wheatridge CBD Ordinance and Plan for implementation – Wheatridge/2008-09

PERSONAL AND PROFESSIONAL REFERENCES FOR
MARCO LI MANDRI AND NEW CITY AMERICA, INC.

1. Steve Galasso
President, Little Italy Association of San Diego
(619) 233-3898

2. Mr. Joe D’Allesandro
CEO, San Francisco Convention and Visitors Bureau
(415) 446-9680

3. Mr. Jose Gardea
Chief of Staff, Councilman Ed Reyes/District 1, Los Angeles
(213) 485-3451

4. Ms. Jeanne Myerson
CEO, Swig Company (Headquartered in San Francisco)
(415) 291-1137

5. Mr. Tom Noonan
CEO, Visit Baltimore (Convention and Visitors Bureau)
(410) 659-7130

6. Mr. Steve Moore
President and CEO, Greater Phoenix Convention and Visitors Bureau
(602) 738-8487

7. Honorable John Russo
City Attorney of Oakland, California
c/o Chief of Staff, Alex Nguyen,
(510) 238-6628

8. Mr. Lou Palestini
Treasurer Little Italy Property Owners Committee
(619) 280-8500

9. Mr. Rodney Fong
San Francisco Port Commissioner
Fisherman's Wharf Association,
Chairman, San Francisco Convention and Visitors Bureau
(415) 307-6106

10. Mr. Charles Ahlers
CEO Anaheim Convention and Visitors Bureau
(714) 765-8840

11. Ms. Lori Moran
East Liberty (Pittsburgh) Neighborhood Improvement District contract
(412) 566-1993

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